Team Challenge New Jersey
Coverage for Team Challenge Press Release
in The Record:
"For Tenafly woman, running makes best of disability"
August 2013-September 2013
In preparation for Team Challenge's national signature event, the Rock 'n' Roll Las Vegas Half Marathon, I contacted local radio stations to schedule airtime for promotional PSAs featuring Pearl Jam lead guitarist and Crohn's patient/advocate Mike McCready. I also drafted four press releases after interviewing participants, patients, caretakers and gastroenterologists about their experiences with Team Challenge and their connections to Inflammatory Bowel Disease (IBD). Featured here is an article published in The Record on September 3, 2013, based on my original press release highlighting alumna Jill Collado's story. I reached out to area newspaper contacts and Deena Yellin's story ran within the week.
Team Alumni & Gastroenterologist Postcard Mailings
With the Rock 'n' Roll Las Vegas Half Marathon approaching, I was responsible for securing tabling opportunities at local races, expos, street fairs and venues to promote the program and acquire leads for potential participant sign ups. I designed and mailed two postcards—one tailored to team alumni and one targeting local gastroenterologists (GIs). The first called on previous participants to attend an alumni reunion, offering friends and family members their registration discount. The latter reached out to GIs, offering free registration and encouraging them to spread the word and conquer the challenge along with their patients.
Incentive Outreach Letter to Local Businesses
In an effort to partner with business chains and gather incentive donations to help participants reach their fundraising goals, I drafted an outreach letter appealing to New Jersey Massage Envy Spa, Hand and Stone Massage and Facial Spa, Sports Authority, AMC Theaters and Bow Tie Cinemas locations.
Crohn's & Colitis
Foundation of America