Basic Books Publicity
Original Press Materials for David Weinberger's "Too Big to Know"
October 2011-November 2011
Tasked with reading and promoting a title from Basic's Spring 2012 catalog for my culminating project as an intern, I chose David Weinberger's "TOO BIG TO KNOW: Rethinking Knowledge Now That the Facts Aren't the Facts, Experts Are Everywhere, and the Smartest Person in the Room Is the Room." I worked individually to organize notes and compile original press materials—pitch letter, press release and points of interest—to publicize the book. My work received praise from senior and associate publicists, as well as from directors of the publicity department. Portions of my writing were approved by the author and used in the final press kit.
ePostcard for Katrina vanden Heuvel's "The Change I Believe In"
Prior to the release of Katrina vanden Heuvel's "THE CHANGE I BELIEVE IN: Fighting For Progress in the Age of Obama," I used an online tool kit, flap copy and flyer content to create an ePostcard that would be emailed to various contacts and outlets for book promotion.
Flyer for Dimitar Sasselov's "The Life of Super-Earths"
Collaborating with a new intern whom I was helping to train, I worked to research and pull praise for Dimitar Sasselov's "THE LIFE OF SUPER-EARTHS: How the Hunt for Alien Worlds and Artificial Cells Will Revolutionize Life on Our Planet." I then assisted in formatting and editing the content and arrangement of this publicity flyer.
The Perseus Books Group